TRANSLATING FOR THE LUXURY INDUSTRY, EXPLAINED BY SOUNDTRAD

Translation for the luxury industry: fashion, perfumery and jewellery

TRANSLATIONS FOR THE LUXURY AND FASHION INDUSTRY ARE FASCINATING, NICE TO LOOK AT, EYE-CATCHING. JUST LIKE FASHION SKIRTS, PANTS, HANDBAGS, JEWELLERY, FRAGRANCES. THEY ALL DESERVE AN EXCELLENT TRANSLATION

Those who translate for the luxury and fashion industries are certainly very passionate about everything that shines, smells and looks good on you. And SoundTrad is no different.

Elegance, flare, and beauty must be the main features of a text about fashion, in any language it is written in or, as in our case, translated.

Translations for the fashion industry are sometimes refined, original, and graceful. But they are also sophisticated, extravagant, and distinguished. Or – why not – flamboyant and even pompous; it all depends on the type of product the source text is.

Among the various translation techniques employed for the luxury sector, Transcreation stands out, as it perfectly conveys the right commercial message to the target audience.

A well transcreated payoff can successfully reach the reading public.

Here’s example on the fly of Transcreation of an advertising message:

The slogan “Perché io valgo”, from the French “Parce que je le vaux bien”.

The original phrase that became famous in Italian is actually French. Have you ever thought about it?

Our work method

This is our work method for translations for the luxury goods sector:

We analyse the text to understand what translation technique is needed;
We choose the professional translator specialised in the relevant luxury sub-sector (fashion, luxury, cosmetics, perfumery, jewellery, etc.);
We consider whether to use terminology databases to maintain perfect consistency at all times;
We consider whether to use computer-aided translation software;
We consider whether to use native speaker proofreaders with the necessary knowledge to be able to correct a translation from a source language to a target language;
We send the text to the client and look forward to hearing their doubts, questions, requests and valuable feedback.

We are specialised in translations for the luxury sector, such as:

Catalogues, lookbooks and brochures
Price lists
Campaigns and commercials
Multimedia content
Newsletters
Press releases
Website localisation and e-commerce

Although many texts in the luxury goods sector are descriptive, e.g. product descriptions, brochures, leaflets, websites, etc., it is still a very technical and specialised sector, where a thorough knowledge of terminology is required.

For example: the translation of the term “lissatura” in English. Finding the right word to recreate a text in the target language that is written for specialists in the field requires a lot of knowledge, time, passion and research.

But that’s not all. Brands are all different, which is why attention to their tone of voice is also essential in translation.

The values and characteristics of each brand must also be stated in their target texts.

Translating for a brand that produces and sells sportswear and for one that trades in luxury underwear is not the same thing.

A jewellery manufacturer will not write like a manufacturer of men’s shoes, so their translations will also have to be different, to create texts in the final language that will have an impact on the target audience.

Whatever the product you have to translate may be, the goal is always the same: to translate concepts correctly, with all the right nuances of the target audience’s culture. Understanding and adapting the content to the context is essential for us to create a tailor-made text for each of our clients.

So, what is the secret to making excellent translations for the fashion and luxury industries? Read the text, close your eyes, and look for the terms that best fit the outfit you’re describing. That’s it.

Tell us about your project for the fashion industry

WHAT IS YOUR TRANSLATION PROJECT FOR THE FASHION INDUSTRY?

Send us a message, email or call us. We’ll provide you with a tailor-made quote each time. (If you also attach the text to be translated, the quote will come even faster!)